Also take advantage of lookalike audiences on these platforms to go after a n...

mdimranhasan409

The question is, are you actually using this data? If not, there is no better time to get crafty with your segmentation messaging then the holiday season! Personalizing your messaging is a proven strategy to connect with consumers on a deeper level. If you have a large segment of mothers that express interest in your products or services, create content that shows how your business empathizes with how stressful the holidays can be with a full house of kids. Target a segment of leads with similar hobbies with ad copy relevant to those interests. marketing segmentation on facebook Utilizing the data you’ve collected through platforms like Facebook, Google Analytics, and Google Ads is a great place to start.

Conduct a Holiday Themed Webinar Does your company hold a weekly, monthly, or even Benin WhatsApp Number quarterly webinar for customers or prospects? Webinars are a great way to teach your audience in a more personalized manner, which can in-turn lead to a natural sale or upsell. However, webinars are common. I probably get about 20-60 webinar invites in my inbox every month from various companies I’ve come across over the years, but the problem is those webinar invites often go unnoticed. This is where holidays can really help add a fun element to an otherwise rudimentary webinar invite. HubSpot is no stranger to this strategy. They often take advantage of the festive season to promote seasonal webinars like the one below. holiday themed marketing campaigns To make your webinar even more enticing, tempt your audience with a free gift. For example, at the end of the webinar offer attendees a holiday discount code or free shipping on their next order. #9: Pull at the Heart Strings When I picture the holidays I see Christmas lights, cookies, Santa Claus, and reindeer.[size=13.3333px]

[size=13.3333px]



While holidays may not be loved by all, most people have an emotional tie to them. And we all know that emotions drive action, so now is the time to get emotional with your marketing. Emotional doesn’t mean you need to make every one of your audience members cry – even using humor in your messaging can go a long way during the holiday season. If you need some inspiration, check out these resources: 120 of the Best Words and Phrases for Marketing with Emotion 273 Emotional Trigger Words for Compelling Content #10: Get Creative with Video There is no better way to communicate a holiday message than with video.