What sets you apart

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.. It will always depend on the focus, the sector and the objectives. In short, it consists of identifying different consumer group profiles so that you can address each one with a different tone. ● Positioning strategy : do you know what position you occupy in the minds of your consumers? What are the values ​​of your brand that your target audience values?  from the rest? Defining your positioning allows you to exploit competitive advantages.

You can find it by defining your product and service well, knowing what need or Cambodia Phone Number Data  motivation of your audience it solves, identifying the significant differences it has with respect to the competition and defining its attributes. Step 3: Operational Marketing The point at which the strategies defined in the previous step are carried out in order to achieve the objectives. At this point it is highly recommended to resort to the 4Ps of marketing (product, price, point of sale and promotion).






Product : analyze your production systems, do they need complementary products or services? Is it necessary to make adjustments to packaging, branding or image? If you offer services, specifically define what you do and how it responds to the needs of your target. Price : This would be the case of discounts or promotions, where the price is used as a positioning tool. Make sure you differentiate yourself from the competition while covering all costs and being able to maintain a margin.