This is a very logical question from a business perspective. If you invest in something you expect to receive specific benefits. It's not that simple in the case of social media alone. What it's for An average user would say it's just a cool tool to communicate with friends and share various content. That's basically Zuckerberg's hypothesis. A huge community was created that was begging to start making money. Because customers are everywhere.
So as the mushrooms grow after the rain the company's image is designed to attract a fan who is not C Level Contact List enough to be a customer he will also brag about to his friends. However, reality soon cruelly verified it. It turns out that the fan has absolutely no interest in shopping in a place he didn't expect and the marketer's dream of hundreds of likes to share and comment on usually remains a dream. Of course there are many reasons for this. From incompetent management to numerous changes in themselves. As a result, on the idea of having a company fan page. I feel sloppy. Social networks as sales channels may not be.
At least not directly. And you have to realize this from the beginning. I wrote about this in other entries but I will repeat that it is primarily a platform for communication with fans who can become customers and can recommend our services. But they don't have to. That's why it's so important to spread the word expertly. Then with a little muscle and capital you can exploit the potential of the portal to increase your profits.
發表於 2023-12-25 17:28:39
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