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Cases where it applies these techniques. Offline advertising McDonald's and billboards The largest fast food chain is installing smart billboards on UK streets whose content changes according to road conditions. To this end, the advertising company connected its event management system and connected its services to monitor road conditions in real time. If the roads are clear the billboard will provide drivers with meals on their way home. If traffic.

Is difficult car owners will see text like this traffic jam it? end of the tunnel last database and the McDonald's logo is the so-called Golden Arches. McDonald's billboards advertise banned food and police on smart city boards in Moscow when the topic of banned products was hotly debated when an Italian food store owner installed it on a smart city board. It depicts cheese and deli meats. The inner shield analyzes the appearance.



Of passers-by and if it recognizes a police uniform it changes the image to an advertisement for a Russian matryoshka doll store. Giant billboard and positioning in London they open it area over A huge display measuring 1 square meter. This is one of the largest and oldest billboards in the country and has been operating since. But what’s impressive is not its size but its content. The billboard receives information from cameras and sensors installed on the street.