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The process begins with the collection, which can be from your own records, from the competition and from your area of activity in general. With these in hand, it's time to work on putting that information into context. Thus, it is possible to make interpretations that allow us to guide the next steps. In this way, so that data does not become just a waste of archived time, it is necessary to investigate to generate insights that improve your processes and your return on investment , the famous ROI. There is an incredible diversity of information to be collected, which gives rise to demographic and behavioral reports, for example.
Among the statistics, you must establish the Key USA WhatsApp Number Data Performance Indicators – KPIs -, which are the main indicators that will reveal the performance of your business in the proposed activities. What is business intelligence? Ready, we now know why it is necessary to obtain significant data and why this must converge into relevant information for your strategy. However, isn't it complicated to do that collection, reports and that whole process continuously? For that, there are business intelligence software . These group what is important for your business and apply in dashboards.

They reveal statistics capable of presenting specific and previously hidden performance indicators , as well as insights that can transform your business. BI – acronym for business intelligence, since we will still talk a lot about it – is the means to achieve the objectives of competitive intelligence, another trend that has been appearing in the business world. Competitive intelligence is an informational process for making the best possible decisions, strategically and operationally speaking. This reduces risks and induces the greatest probability of achieving the desired success. In this way, business intelligence is the operational information technology system that makes use of data to allow good analysis with information that helps the responsible team make strategic decisions .
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