It also emphasizes the interconnectedness of various

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Why do you need a flywheel strategy?This is because our company's actions and efforts can be seen as the definition of the state of mind that our customers are in. Flywheel vs traditional marketing funnel The marketing flywheel is comprised of several key components that represent key activities or processes that contribute to overall momentum, including customer engagement, product development, service excellence, and brand advocacy. Understanding how these elements interact and reinforce each other is critical to building an effective flywheel. What if we compare it to the marketing funnel we are all familiar with?What’s special about Flywheel is that it helps not only the growth of your business, but also the growth of your customers.I think so.In fact, your marketing funnel generates customers, but it doesn't consider how these customers can help your business grow.


In contrast, Flywheel recognizes the value of customer retention and word of mouth and is an approach that Cambodia Phone Number Data encompasses the entire customer life cycle. The flywheel emphasizes a cyclical process of growth driven by customer satisfaction and engagement . Therefore, it is effective in acquiring new customers and retaining existing customers by involving them in the growth process.  team activities as a more integrated approach to understanding the factors that influence a company's growth. Viewed from this perspective, it addresses what can often lead to a disjointed experience as customers move from marketing to sales to customer service, and makes every team accountable for customer satisfaction and strives to provide a good customer experience. From this perspective, the marketing funnel is an important model to look at in terms of process efficiency, but at the same time it can be seen as part of the flywheel. 7 steps to capturing your flywheel So how can we create a flywheel for our company.




The following is a process by which you can capture your own flywheel presented by Jim Collins . In fact, through these steps we have improved and expanded our flywheel. It looks simple, but surprisingly, I experienced it becoming more clear, so I hope you give it a try. (The text of the book was quoted verbatim for accurate delivery) Make a list of the successes your company has achieved. These are significant and repeatable successes, such as new inventions or products that far exceed expectations. Make a list of failures and disappointments. This includes new inventions or products that have either been outright failures or have fallen far short of expectations. Compare the list of successes and disappointments and ask. “Is there anything we can learn about the potential components of our flywheel from this list of successes and disappointments?” Draw a flywheel using the components you identified (pick 4 to 6).