Event & conversion creation

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In fact, Facebook Messenger is the third most-used app in the world – of app users have an account and chatbots have a click through rate of - . On the other hand, while most everyone has an email address, only of marketing emails are even opened, with an average click through rate of . . Five key marketing objectives a chatbot strategy can help support include: Lead nurturing. Sharing knowledge. Diversifying service lines. Sharing and answering questions. Retaining customers during checkout. Among other things, chatbots can help you: Reach your audience directly.

A recent study found that people are as much as times more likely to open a Facebook message than a Photo Editing Services  marketing email. Then, they can respond directly to the message – sometimes without even having to type if you provide CTA buttons. This allows them to move quicker and easier down your marketing funnel. For example, Sephora used a chatbot to streamline their free makeover booking and drive traffic to their stores. By eliminating steps in the booking process through the chatbot, Sephora saw an increase in booking rates. The Wall Street Journal bot allows users to get live.



Stock quotes by typing” followed by the ticker symbol, and they can even subscribe to top headlines delivered to them via messenger. Save time and money on customer service. In this social media age, people expect answers and assistance exactly when they need it, / . Most of the time they won’t even call a phone number, and instead try to find answers on your website or social media. If you’re a small business, your call center/customer service isn’t operating / . With a chatbot, you can provide assistance and answer questions any time, automatically. For example, Dominos Australia recently launched a Messenger chatbot service.