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What is the price of ads on LinkedIn?Let's talk about money to be clear about how to plan a LinkedIn campaign. According to an article published by LinkedIn experts at TheBBHouse , the average prices in dollars areCPC (Cost Per Click) $.CPM (Cost per impressions) $.CPS (Cost per message sending) $.Although they also make a distinction depending on the objective of the ads.
Average CPC forlead capture – USD $..increase traffic or to Mailing Data Pro generate conversions – USD $..brand recognition – $..If you are going to run a campaign and taking these prices into account, the recommendation made by the official “ When creating a new campaign, we suggest $ for new advertisers and $-$ for existing advertisers who use the USD currency, and the equivalent of $ for all new campaigns in other currencies.”As you can see, although LinkedIn ads have prices above networks like Facebook or Instagram.
You should keep in mind that the platform's hypersegmentation reduces the dispersion of your marketing efforts to a minimum , by directing your ads to a specific audience. How do you set the price of ads on LinkedIn?The price of ads on LinkedIn is determined through a real-time auction process. When a LinkedIn user performs a search or browses the platform, an auction is held to determine which ads will be shown to them and in what position.In this auction, the platform evaluates various factors to establish which ads will be shown, taking into account the relevance of that advertising for the user.
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