Ways to segment your subscriber base to improve email campaigns There are many ways to perform segmentation. Here are some examples of how florists are segmenting their audience to increase sales on Valentine's Day How Florists Improve Email Performance Before Valentine's Day ). 3. Personalize your email campaigns Most people assume that personalization involves adding the customer's name to the subject line of the email. This is a good place to start, but there's so much more to personalization.
This also includes dynamic content or using
Canada Phone Number other data (job title, zip code or purchase history) to create a personalized email. Depending on the nature of your audience and your actions, any of these personalization methods can yield significant increases in click-through rates. Percentage of marketers by industry who use email personalization Only slightly more than half of email marketers use personalization. Note: In early 2019, we conducted research into the impact of email text personalization on open and click rates.
Typically, personalized messages have higher click-through and open rates. Average open and click rates for personalized and non-personalized emails were 25.36% vs. 21.84%, 4.18% vs. 3.53%. 4. Adapt emails for mobile devices I hope you are familiar with the statistics of email campaigns viewed on mobile devices? Nowadays, emails are more often opened on the phone rather than on the computer. This trend has been going on for some time.